Case studies
My work, and how it's moved business forward.
I've helped solve digital business problems large and small, across different audiences, touchpoints, and markets. The work has ranged from design governance and patient navigation to enterprise platforms and customer-facing products: campaigns, websites, CX, service design, UI, design systems, enterprise UX, and plenty in between.
Different problems, different teams, same question: did it make a difference?
Multi-Brand · 3x Design Systems · Governance
Bringing 70+ pharma brands under one governance model
$3.5M+ in digital transformation. Three enterprise design systems. Industry-first mobile wallet integration for patient medication information.
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Bloomberg · Financial services · Enterprise CRM
Redesigning a terminal-based CRM to return $1.5M+ annually
$1.5M+ in annual ROI. Architectural inquiry across three rep types. Faster scanability, quicker decisions, measurable time-in-task reduction across the rep experience.
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Independent product · Multi-sport PWA · AI-native build · 2026
A multi-sport product that scores every game by what's worth watching
Designed, built, and shipped solo. Six leagues, a 151-team catalog, a four-factor excitement engine, and an AI-assisted data pipeline. Live at courtvisual.com.
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Chrysalis Initiative · Service Design · D&AD Pencil 2022
A patient navigation platform for women facing bias in cancer care
A breast cancer patient-and-coach mentoring program, run on a spreadsheet and email, rebuilt as a real two-sided digital platform.
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Multi-Brand Design System · Veeva + Salesforce
12 fragmented sales tools updated to one optimized new design system
12 sales tools consolidated into 33 reusable components. Adoption from 65% to 92%. 40% reduction in search time during HCP conversations.
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Independent product work · AI-native product design
How I use AI to get from idea to in-market software faster
Working products and prototypes that let me test assumptions and make blue sky, emerging ideas something teams can see. The learning feeds straight back into my client work.
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