I help regulated and enterprise teams make complex work clearer, more trusted, and easier to ship.

AI adoption isn't a technology problem. It's an experience architecture problem. The companies that win with AI in regulated industries won't be the ones with the best models. They'll be the ones who treated the experience layer as the work. The architecture of how AI fits into human workflows, the design of the moments when the AI is wrong, the governance of the systems that have to scale across brands, teams, and regulatory contexts.

That belief shapes how I work. I treat experience design as the discipline of making complex things clear, not the discipline of making things look good. The visual layer matters, but it's downstream. Upstream is the question of what the experience is for: what decision it helps the user make, what action it supports, what trust it has to earn before it asks for anything.

In regulated environments, this isn't optional. Pharma, healthcare, financial services. These are industries where bad design has consequences. Patient confusion costs lives. Investor confusion costs money. Regulatory confusion costs launches. The teams that work with me are the ones who understand that designing for clarity in these contexts isn't a constraint on creativity. It's the discipline that makes the design defensible, scalable, and durable.

Currently leading senior consulting work at Publicis CoLab, on the Pfizer portfolio. The day-to-day is strategic experience design across one of the most complex pharmaceutical accounts in the industry: multi-brand governance, regulatory-ready content systems, design system architecture, and AI integration in HCP and patient touchpoints. Available for select leadership, advisory, and on-call engagements outside that.

Before this engagement, I led senior UX engagements across regulated industries: pharmaceutical, financial services, enterprise technology, and patient experience initiatives spanning oncology, cardiovascular, neurological, immunology, and rare disease.

I taught at NYU: design fundamentals, Adobe Photoshop, and Adobe InDesign. My BFA is from Pratt Institute in Communications Design and Advertising/Marketing. Most recently, I completed the Rutgers AI Automation cohort.

Outside the consulting practice, I'm a fine-art photographer (Venice and NYC), painter, and documentary filmmaker working on a pre-9/11 NYC project about the 2000 Subway Series. Born in Queens. Father of daughters. Mets and Yankees fan, in that order. Competitive BBQ enthusiast in the off-season.

Taylor Keer, a friend and now Poet Laureate of Connecticut, and I co-founded a creative arts and music collective at Rider University 10+ years ago. We still get together annually for live performances. I create live visual art alongside his poetry and music. In 2022 I started generating those visuals with Midjourney and Runway in real time, tied to lyrics and music, projected through two or three projectors. Live performance is an unforgiving classroom for AI tooling. Everything I now know about how AI fits into design work started there. Another AI-assisted performance is planned for August 2026.

The fine-art and documentary work informs the consulting practice more than it might seem. Both require seeing what's actually there before deciding what it should be. Both require knowing when to stop. Both require trust in the work to do its job after you walk away.

AI isn't something I clock in and out of. It's a daily creative practice that runs across the live performance work, the consulting, and pretty much everything I make for the people in my life. The Lab on the work page is just the most visible part of it.

I share what I learn as I learn it, with co-workers, friends, and anyone curious enough to ask. Custom GPTs I've built, prompts I've refined, tools I've shipped to the Figma Community. The goal isn't to teach AI. It's to get more people excited about what they can make with it.

And the people I push it on hardest are my daughters. We've made Sora videos together that started as “what would it look like if…” conversations at the dinner table. I've also built small math and learning apps for them: free, no sign-up, no tracking. Same instinct as everything else: the right tool, in the right moment, for the actual person who needs it.