I help leadership teams make clear decisions in complex digital environments.

AI adoption isn't a technology problem. It's an experience architecture problem. The companies that win with AI in regulated industries won't be the ones with the best models. They'll be the ones who treated the experience layer as the work. The architecture of how AI fits into human workflows, the design of the moments when the AI is wrong, the governance of the systems that have to scale across brands, teams, and regulatory contexts.

That belief shapes how I work. I treat experience design as the discipline of making complex things clear, not the discipline of making things look good. The visual layer matters, but it's downstream. Upstream is the question of what the experience is for: what decision it helps the user make, what action it supports, what trust it has to earn before it asks for anything.

In regulated environments, this isn't optional. Pharma, healthcare, financial services. These are industries where bad design has consequences. Patient confusion costs lives. Investor confusion costs money. Regulatory confusion costs launches. The teams that work with me are the ones who understand that designing for clarity in these contexts isn't a constraint on creativity. It's the discipline that makes the design defensible, scalable, and durable.

I'm currently Director of UX Strategy at Razorfish (Publicis), leading experience design on Pfizer brands. The day-to-day work is strategic experience design across one of the most complex pharmaceutical portfolios in the industry: multi-brand governance, regulatory-ready content systems, design system architecture, and AI integration in HCP and patient touchpoints.

Before Razorfish, I led senior UX engagements across regulated industries: pharmaceutical, financial services, enterprise technology, and patient experience initiatives spanning oncology, cardiovascular, neurological, immunology, and rare disease.

I've led teams of 3–8 full-time and freelance designers across multi-brand work. The thread across two decades: making complex digital systems clear enough for the people who use them. The constraint isn't usually the technology. It's the architecture of decisions, content, and trust that wraps around it.

I taught at NYSCPS: design fundamentals, Adobe Photoshop, and Adobe InDesign. My BFA is from Pratt Institute in Communications Design and Advertising/Marketing.

Outside the consulting practice, I'm a fine-art photographer (Venice and NYC), painter, and documentary filmmaker working on a pre-9/11 NYC project about the 2000 Subway Series. Born in Queens. Father of daughters. Mets and Yankees fan, in that order. Competitive BBQ enthusiast in the off-season.

Taylor Keer, a friend and now Poet Laureate of Connecticut, and I co-founded a creative arts and music collective at Rider University 10+ years ago. We still get together annually for live performances. I create live visual art alongside his poetry and music. In 2022 I started generating those visuals with Midjourney and Runway in real time, tied to lyrics and music, projected through two or three projectors. Live performance is an unforgiving classroom for AI tooling. Everything I now know about how AI fits into design work started there. Another AI-assisted performance is planned for August 2026.

The fine-art and documentary work informs the consulting practice more than it might seem. Both require seeing what's actually there before deciding what it should be. Both require knowing when to stop. Both require trust in the work to do its job after you walk away.