Thinking
The Capizzi Process
Listen first. Make it visible. Prove it worked.
A working method for people and teams who have to decide under pressure: listen before deciding, make the thinking visible, and prove what changed. Three moves, with six operating principles inside them. Built over fifteen years of collaborating with teams to ship products, communications, and digital tools, and still in use every week.
The model
Three moves. Six stations. One loop.
The order is the method. Listening without visibility is therapy. Visibility without proof is theater. Proof without listening measures the wrong thing precisely. Select a station to see its job.
Listen first · Station 1 of 6
Inputs
Gather the reality of the problem before filtering or deciding. Briefs, analytics, stakeholder comments, constraints, and past decisions all count. Filtering is a decision; do not filter too early.
Inputs that live in one person's head are not inputs. They are risks.
What it feeds forward
- A shared input log with source, evidence level, and open questions
- A stakeholder map: who says yes, who lives with it, who can quietly kill it
In the app
The Process, running as software
The Governance Deck is the method built as a working product. A team answers questions privately, the app finds where the answers differ, a named decider settles each one with a reason attached, and the decisions become dated documents anyone new can pick up and follow.
In print and in hand
The argument, and the instrument.
Two expressions of the same Process. Seeing Past the Cage develops the ideas in full; the Clarity Cards help people apply them in discussions and decisions, four suits of thirteen plus two wildcards. Printed editions of both are coming.
The book
Seeing Past the Cage
Develops the ideas behind the Process: better communication design in the age of AI. Read chapter one free
The cards
The Clarity Cards
Help people apply those ideas in discussions and decisions. Fifty-four questions: draw one, answer it honestly, then touch the work. Try the deck
The field manual
The whole method, in something you can hold.
The full Process: three moves with their exit tests and failure modes, the six stations, the ten standards of the room, and the one-page field version. A small printed manual and a PDF. Leave your email and it arrives when it ships.
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Call 212-380-3900Read
Chapter one, free.
The Human Condition: why empathy is the foundation of digital experience.
Why clarity wins, how to cut through the noise, and what it takes to do great work in the rooms where decisions get made. Fifteen years of agency life, distilled.
Read chapter one
Published
Writing on design, AI, and healthcare.
Ideas from the work, shared with 5,000+ LinkedIn followers.
LinkedIn
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LinkedIn
The FDA's New Digital Era: Why Pharma's Future Belongs to Honest, Human-Centered Experience Design
Talks
Experience design, no-code, and the beginnings of AI.
A 2023 EVERSANA Intouch talk on how no-code tools and emerging AI were changing the way we design experiences.