UX & Product Design Leadership
I turn complex offerings, information, and workflows into clear marketing and useful digital experiences. With deep roots in healthcare and pharma, I connect the needs of your customers and users with what your business needs to achieve.
Trusted by leaders across:
A new market opportunity, a better experience, a brand message that reaches further, or a team that needs direction. Tell me where you want to go and what’s getting in the way.
Discuss your goals
Explore work across healthcare, financial services, AI-powered products, and enterprise systems: the challenges, the decisions that shaped the work, and what changed. Including governance across 70+ pharma brands and $1.5M+ in annual CRM ROI.
Explore the case studies
The Capizzi Process helps teams define what matters, stay focused, make ideas tangible and testable, and measure what changes. Supported by practical tools, including my book and Clarity Cards.
Explore the Process
D&AD Pencil 2022, Future Impact, with The Chrysalis InitiativeCommon starting points
Sometimes the problem is clear. Sometimes you just know there's a better opportunity. Both are good places to start.
Case studies
From patient navigation and enterprise workflows to design systems and digital products, this work connects business goals with customer and user needs. Explore the challenges, my contribution, and the outcomes.
Three design systems, one operating model. Governance training for copy, design, and media partners, vendor direction onshore and offshore, and a mobile wallet first for patient medication information. $3.5M+ in digital transformation investment.
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A coaching program that ran on a spreadsheet and an email thread, rebuilt as one role-segmented system: the coach dashboard, the patient dashboard, and the handoff between them.
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In-person research with three salesperson types, then screen-by-screen recommendations the development team could build inside the terminal's command-line constraints. $1.5M+ in annual ROI.
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Engagement model
Start with focused advice, bring me into an active project, or keep an experienced partner close as your needs evolve.
I combine research, stakeholder input, and data with hands-on strategy and design. AI helps me explore options and build prototypes sooner, while evidence and judgment guide what moves forward.
Remote-first. Direct with brands, embedded with agencies, or alongside internal product and technology teams. Onsite when being in the room adds value.
Focused advisory to understand what’s getting in the way, assess the evidence and data, and establish clear priorities and direction.
Hands-on UX, creative, and customer experience leadership to align your team and carry the work through strategy, execution, and refinement.
Ongoing support to work through decisions, review what’s working, and prioritize improvements as business goals, customer and user needs, and AI technologies evolve.
In their words
Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist with a keen understanding of visual design. Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
AI-native product design · Working products
AI has expanded how far, and how quickly, we can take an idea. I use working prototypes and live products to get clients, teams, and collaborators looking at the same problem, testing assumptions, finding efficiencies, and spotting opportunities while there's still time to shape the roadmap. Making the idea tangible gives everyone something concrete to react to, discuss, and improve together.
Patient support organized by condition rather than by the company selling the drug. Support programs, savings paths, studies, and safety warnings, sourced from DailyMed, openFDA, and ClinicalTrials.gov, with the government record always one click away.
Every game scored 0 to 10 for what is worth watching, with where to watch it and where to buy tickets, on one card. Real-time fixtures, scores, and standings across six leagues.
The Capizzi Process
The Capizzi Process helps teams define what matters, turn ideas into something they can discuss and test, and agree on how success will be measured. Three principles guide the work: listen first, make it visible, prove it worked.
Seeing Past the Cage explores the thinking behind the Process. The Clarity Cards help teams apply it in discussions and decisions. Printed editions of both are coming.
Develops the ideas behind the Process: better communication design in the age of AI. Read the foreword free
Help people apply those ideas in discussions and decisions. Fifty-four questions: draw one, answer it honestly, then touch the work.
Try the deck
54 cards left
A defined problem, an opportunity you're still trying to understand, or something that just isn't working the way it should.
