Design-Driven Business Outcomes + Leadership
View some of my key case studies below to learn how
I've transformed business challenges into competitive advantages across healthcare, fintech, and enterprise sectors.
View some of my key case studies
below to learn how I've transformed business challenges into competitive advantages across healthcare, fintech, and enterprise sectors.
View some of my key case studies below to learn how
I've transformed business challenges into competitive advantages
across healthcare, fintech, and enterprise sectors."
Case Studies
Thought Leadership & Tinkering
My Current Project for Rutgers
AI Agents & Workflow Automation Program
Zapier AI Automation · Week 1 Assignment
Automation Opportunity Assessment
Shawn Capizzi
Deliverable 1 — Workflow audit table
| # | Workflow | Frequency | Time / cycle | What makes it hard |
|---|---|---|---|---|
| 1 | Site navigation + IA audit Map page structure, labels, hierarchy and flow | Monthly | Half a day | Sites are large and inconsistent — lots of orphaned or mislabeled pages with no single source of truth |
| 2 | Visual hierarchy + CTA density review Audit CTA logic, page priority and visual flow | Monthly | 1–2 hours | Too many stakeholder-added CTAs with no strategic logic connecting them to user flow or business goals |
| 3 | Persona mapping + conversion funnel alignment Connect user types to site goals and conversion paths | Monthly | Half a day | Clients rarely have documented personas — have to infer from analytics, interviews, and scattered behavioral data |
| 4 | Accessibility check (WCAG / contrast compliance) Color contrast, font legibility, compliance review | Monthly | 30–45 min | Accessibility is often deprioritized — hard to get client urgency even when violations are clear |
| 5 | Content scannability + density analysis Assess readability, flow, and content load per page | Monthly | Half a day | Clients and stakeholders believe users will invest more time reading than they realistically will |
| 6 | Content trimming + tech debt cleanup Merge, cut, or retire redundant pages and content | Monthly | Full day+ | The politics of what to trim — convincing the room what's best for the user, especially in regulated markets where absence of required content can kill a project |
2023 presentation on No-Code tools transforming agency workflows and operational efficiency - before the #Vibecoding trend.
AI Avatar experiment from late 2023 - when synthetic presenters were obviously artificial, unlike today's human-like content creators. Early exploration into AI-powered content creation.
My POV on: UX as catalyst for Innovation and Intellectual Property
My POV on: UX as catalyst for Innovation and Intellectual Property
2023 presentation on No-Code tools transforming agency workflows and operational efficiency - before the #Vibecoding trend.
My POV on: UX as catalyst for Innovation and Intellectual Property
Built a GPT the night they launched (Nov 6, 2023).
Shows how rapidly AI tools have evolved. Early experiment
with the technology on launch day.
Built a GPT the night they launched
(Nov 7, 2023).
Shows how rapidly AI tools have evolved. Early experiment with the technology on launch day.
Built a GPT the night they launched (Nov 7, 2023).
Shows how rapidly AI tools have evolved. Early experiment
with the technology on launch day.
https://youtu.be/fBQbZq0WLRo