Designing clarity, trust, and control
in complex digital systems
I help healthcare and enterprise organizations make better design decisions
- where AI, regulation, and human behavior collide.
I help healthcare and enterprise organizations make better design decisions - where AI, regulation, and human behavior collide.
Over the past decade, I’ve partnered & built teams with C-suite leaders at Pfizer,
Bloomberg, Samsung, and others - driving $500M+ in measurable growth
through UX, CX, and experience strategy.
If your team is navigating
experience design, UX,
CX, regulation, or AI
complexity let’s talk.
212-380-3900 ☎️
How I Think About Modern Experience Design
Today’s challenge isn’t building faster,
it’s building the right thing.
My work focuses on judgment, clarity, and trust in an era
of AI acceleration, regulatory pressure, and
fragmented customer journeys.
- Agentic AI Starter Kit: Turning Data Into Experiences
- Beyond User Flows: AI is Rewriting UX Fundamentals
- 66% of HCPs Now Use AI for Clinical Questions.
Is Your Brand's Content Ready?
- The FDA’s New Digital Era: Why Pharma’s Future Belongs
to Honest, Human-Centered Experience Design
If your team is navigating
experience design, UX,
CX, regulation, or AI
complexity let’s talk.
212-380-3900 ☎️
MEASURABLE OUTCOMES
$3.5M+ Digital Transformation via Product Design
Led multi-brand pharmaceutical strategy across 15+ therapeutic areas, pioneering afew industry-first experiences.
$2.1M+ Annual FinTech ROI
Transformed enterprise sales experience delivering 25% reduction in operational time.
Award-Winning Health Equity App serving as a accessible cancer care platform ensuring underserved communities receive standard treatment— D&AD Pencil winner.
How I Work When Stakes Are High
1. Experience Strategy & Brand Elevation
Translating business goals into omnichannel strategies that strengthen brand trust, drive engagement, and increase conversion across customer journeys.
2. Healthcare, Pharma & Regulated Markets Expertise
Specializing in compliant innovation—navigating FDA, MLR, and legal requirements while accelerating experiences that support HCP decision-making and patient outcomes.
3. C-Suite Advisory & Organizational Alignment
Partnering with CTOs, CMOs, and business strategists to shape multi-million-dollar transformation initiatives ($80K–$3.5M), unify stakeholders, and operationalize strategic clarity.
4. Growth Strategy & Market Positioning
Identifying market opportunities, crafting competitive positioning, and guiding cross-functional teams from strategic direction to successful launch.
You get strategy backed by evidence, not just intuition.
I combine rigorous UX research with engagement strategy that converts users into advocates.
Whether you need
discovery research, user journey optimization, or data-driven personalization—I've delivered measurable engagement improvements at
enterprise scale.
Ready to turn insights into revenue?
Let's discuss your strategic challenges and growth objectives.
Virtual or In-Person
Book your strategy
session today:
212-380-3900 ☎️
1. Experience Strategy & Brand Elevation
Translating business goals into omnichannel strategies that strengthen brand trust, drive engagement, and increase conversion across customer journeys.
2. Healthcare, Pharma & Regulated Markets Expertise
Specializing in compliant innovation—navigating FDA, MLR, and legal requirements while accelerating experiences that support HCP decision-making and patient outcomes.
3. C-Suite Advisory & Organizational Alignment
Partnering with CTOs, CMOs, and business strategists to shape multi-million-dollar transformation initiatives ($80K–$3.5M), unify stakeholders, and operationalize strategic clarity.
4. Growth Strategy & Market Positioning
Identifying market opportunities, crafting competitive positioning, and guiding cross-functional teams from strategic direction to successful launch.
How I Work When Stakes Are High
How I Work When Stakes Are High
Today’s challenge isn’t building faster,
it’s building the right thing.
My work focuses on judgment, clarity, and trust in an era
of AI acceleration, regulatory pressure, and
fragmented customer journeys.
- Agentic AI Starter Kit: Turning Data Into Experiences
- Beyond User Flows: AI is Rewriting UX Fundamentals
- 66% of HCPs Now Use AI for Clinical Questions.
Is Your Brand's Content Ready?
- The FDA’s New Digital Era: Why Pharma’s Future Belongs to Honest, Human-Centered Experience Design
Strategic Partnership
Book your strategy
session today:
212-380-3900 ☎️
You get strategy backed by evidence, not just intuition.
I combine rigorous UX research with engagement strategy that converts users into advocates.
Whether you need discovery research, user journey optimization, or data-driven personalization—I've delivered measurable engagement improvements at enterprise scale.
Ready to turn insights into revenue?
Let's discuss your strategic challenges and growth objectives.
Virtual or In-Person
You get strategy backed by evidence, not just intuition.
I combine rigorous UX research with engagement strategy that converts users into advocates.
Whether you need discovery research, user journey optimization, or data-driven personalization—I've delivered measurable engagement improvements at enterprise scale.
Ready to turn insights into revenue?
Let's discuss your strategic challenges and growth objectives.
Virtual or In-Person
Strategic Partnership
Strategic Partnership
Designing clarity, trust,
and control in complex
digital systems
I help healthcare and enterprise organizations make better design decisions
- where AI, regulation, and human behavior collide.
Over the past decade, I’ve partnered & built teams with C-suite leaders at Pfizer,
Bloomberg, Samsung, and others - driving $500M+ in measurable growth through UX, CX, and experience strategy.
Book your strategy
session today:
212-380-3900 ☎️
MEASURABLE OUTCOMES
MEASURABLE OUTCOMES
Strategic UX Leadership | AI Integration & Innovation
Regulated Market Expertise | Enterprise Design Systems
Today’s challenge isn’t building faster, it’s building
the right thing.
My work focuses on judgment, clarity, and trust in an era
of AI acceleration, regulatory pressure, and fragmented customer journeys.
- Agentic AI Starter Kit: Turning Data Into Experiences
- Beyond User Flows: AI is Rewriting UX Fundamentals
- 66% of HCPs Now Use AI for Clinical Questions.
Is Your Brand's Content Ready?
- The FDA’s New Digital Era: Why Pharma’s Future Belongs
to Honest, Human-Centered Experience Design
$3.5M+ Digital Transformation via Product Design Led multi-brand pharma strategy across 15+ therapeutic areas, pioneering afew industry-first experiences.
$2.1M+ Annual FinTech ROI Transformed enterprise sales experience delivering 25% reduction in operational time.
Award-Winning Health Equity App serving as a accessible cancer care platform ensuring underserved communities receive standard treatment— D&AD Pencil winner.
How I Think About Modern Experience Design
How I Think About Modern Experience Design
How I Work When Stakes Are High
How I Work When Stakes Are High
1. Experience Strategy & Brand Elevation
Translating business goals into omnichannel strategies that strengthen brand trust, drive engagement, and increase conversion across customer journeys.
2. Healthcare, Pharma & Regulated Markets Expertise
Specializing in compliant innovation—navigating FDA, MLR, and legal requirements while accelerating experiences that support HCP decision-making and patient outcomes.
3. C-Suite Advisory & Organizational Alignment
Partnering with CTOs, CMOs, and business strategists to shape multi-million-dollar transformation initiatives ($80K–$3.5M), unify stakeholders, and operationalize strategic clarity.
4. Growth Strategy & Market Positioning
Identifying market opportunities, crafting competitive positioning, and guiding cross-functional teams from strategic direction to successful launch.
If your team is navigating
experience design, UX,
CX, regulation, or AI
complexity let’s talk.
212-380-3900 ☎️
Book your strategy
session today:
212-380-3900 ☎️
Collaborative Excellence
Collaborative Excellence
Collaborative Excellence:
What partners say when clarity and collaboration matter most 🔥
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of AI
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of AI
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
My collaborative approach combines strategic thinking with hands-on execution to deliver results that bring value to both businesses and their customers.
Being a proud girl dad has strengthened my empathy and shaped how I design for people, communities, and connection. It’s a perspective that’s guided my work in healthcare product design and patient journeys — creating experiences that drive both positive human outcomes and measurable business results.
I bring this mindset to cross-functional leadership, collaborating with designers, strategists, product managers, and engineers to deliver solutions that align user experience with business growth.